1. Refining the Brand Identity

Voice & Tone

• What it Means: This is how Juneberry will "speak" in marketing materials, social media, and interactions. Since Juneberry is sassy, authentic, and frank, the tone should be playful, bold, and direct.

• Example Style:

  • "Life’s too short for boring brands. Be a Juneberry."

  • "Straight talk, big ideas, and endless creativity—that’s our jam."

Core Message

• What it Means: This is the core idea or value you want the audience to associate with Juneberry. For example:

  • Confidence and individuality.

  • Trust and creativity in collaboration.

  • Being both fun and reliable, never taking itself too seriously.

2. Logo Design

Brush Stroke Concept

• What it Means: The brush stroke symbolizes expressiveness and creativity. It’s dynamic, representing freedom and evolution.

• Visual Ideas:

  • A bold, single brush stroke sweeping across the design, either underlining or encircling the brand name.

  • Layered strokes with vibrant, evolving colors to symbolize energy and variety.

  • A gradient-filled stroke showing a journey of evolution.

Typography Pairing

• A strong, sans-serif font for contrast (bold and modern) or a playful hand-drawn font to stay cohesive with the free spirit concept.

3. Supporting Visual Elements

• Abstract Patterns: Using brush strokes, splashes, or gradients as design motifs for backgrounds or accents.

• Dynamic Assets: Animated brush strokes or color changes to keep the visuals evolving and attention-grabbing in digital spaces.

4. Messaging Development

Taglines

Dare to slay